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Disney Interactive Studios Launch Virtual World For Nintendo DS
5/16/2008 1:26 PM EST
On Thursday, May 15th, 2008, Disney Interactive Studios formally released DGamer, an avatar based community for Nintendo DS owners. It is a free service offered to US residents.
"DGamer is our opportunity to work with Disney Interactive to make sure we have this connected environment and to make sure we reach our guests wherever they are, including a player on a Disney Interactive DS title talking to a player in 'Pirates of the Caribbean Online", says Paul Yanover, executive vice president and managing director of Disney Online. DGamer isn't yet a full blown virtual world yet, like Disney Online's Club Penguin or Fairies.com.
Member of DGamer will be able to customize avatars with Disney character clothing as well as the usual DS game clothing. Honors will be cumulative, encouraging members to play and purchase as many Disney Interactive DS titles as possible. All information such as honors, avatars, game results and virtual gifts can be sent to other DS owners who are members of DGamer as well.
While other publishers have used the WiFi connectivity for the DS, David Cole, president of video game market research firm DFC Intelligence, says that "Disney has been fairly aggressive in creating virtual communities across the board".
In 2007, Disney sold 3.4 million units of Nintendo DS video games in the U.S. alone, according to consulting firm NPD.
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